Discover how to make the most of the Qure Shower Filter with our creative content guide
This brief will help you craft compelling content that highlights how our innovative filter reduces skin-irritating contaminants, supports clearer, more hydrated skin.
It enhances the effectiveness of every step in your skincare routine, and is backed by a lifetime warranty.
Product Information
- Triple the Filtration Tech (for Triple the Clean)
- Carbon Fiber Layer - Removes up to 99% of chlorine, reducing skin irritation and dryness, leaving your skin and hair healthier.
- KDF Layer - Targets and removes heavy metals like lead and mercury, providing cleaner water for your shower.
- FOF (Filter of Future) - Reduces limescale buildup and helps minimize heavy mineral residue on skin, scalp, and hair for a softer, more refreshed feeling.
Installation Guide
To install your new Shower Filter, you'll need the following:
- Qure Shower Filter
- (Optional) Plumber's tape for extra leak protection (provided)
- (Optional) A towel or cloth for better grip when unscrewing the showerhead
Step-By-Step Guide
Step 1
Remove your old showerhead by unscrewing it from the wall or shower arm.
Step 2
Attach your new Qure filter by twisting the filter onto the shower pipe.
Make sure the rubber washer is inside to prevent leaks.
Step 3
Tighten until secure. Make sure it's snug but not forced.
Step 4
Let it run for 2-3 minutes to flush out any loose particles.
Done! You're ready to enjoy filtered, skin-friendly water.
Qure Skincare Pty Ltd is not liable for individual results, which may vary by skin condition and water quality. This product is not a medical device and does not treat or cure diseases. Use as directed. Discontinue use if adverse reactions occur, and consult a professional.
Product Claims & User Study
Key claims:
- Fewer breakouts
- Happier, hydrated skin
- Less redness & irritation
- Shinier & buildup free hair
- Less green hues on dyed hair
Results from an 8-week user study:
- 83% reported softer hair and skin
- 80% saw less skin irritation, including a reduction in acne, redness, and eczema
- 83% noticed reduced scalp dryness, irritation, or flakiness
Content Requirements
Messaging must include:
- Easy installation of the triple-filter showerhead for the purest head-to-toe hydration.
- Reduces chlorine, heavy metals & contaminants that irritate the skin, for an overall more hydrated, clearer skin.
- Reduces limescale buildup which can dry out skin & hair, for smoother & softer skin and tresses.
- Customizable water flow settings: Rainfall, Massage and Power Spray
Remember to add a personal touch to the messaging, talk about how the filter makes your skin feel.
Examples:
- “This filter changed my skin.”
- “Since using this filter, my hair has never looked better!”
Creative Direction
Recording Guidelines
- Use bright, natural lighting. No filters.
- Please do not wear makeup (unless to show makeup removal).
- Ensure the Qure Shower filter is the main focus of the content.
- Keep backgrounds clean and uncluttered.
- In cover photos, always show the filter in use (unless agreed otherwise).
Tag and mention @qureskincare #QureSkincare #showerfilter #Skincare #qureshowerfilter #qurefilter
Include your affiliate or other links provided by Qure in Instagram Stories and content captions. If the link can't be placed in bio, include it in linktr.ee or similar.
Content Angles & Ideas
Content Examples
Trusted and Recommended by Experts
“Throughout my life…living in Wilmington, [my] skin was great. Then I… move to Charlotte and… every week my skin would get irritated especially after showering. Even my hair wouldn't cooperate. I was convinced it was the water I was exposed to.
Turns out, there's an overwhelming amount of data that the water hardness could affect your skin.”
Dermatologist Reviewed